A bit about me.

I split my time between two things: building websites and helping organizations run better. Sneller & Co is the practice that's grown around both.

My background isn't a straight line. I came up through multi-unit restaurant operations, where I learned pretty quickly that the difference between a smooth Friday and a disaster is usually whether somebody wrote things down. After that, I worked in freight and logistics, which is the same lesson in a different industry. The businesses that scale are the ones that built systems for the boring parts so they had bandwidth for the urgent ones.

Alongside all of that, I'd been building websites and digital tools for years. It started as a hobby. Then it became something I did for the operations teams I was working with, who needed real systems instead of the cobbled-together spreadsheets they'd been making do with. Eventually it stopped making sense to keep the two sides of my work separate, which is how Sneller & Co ended up existing.

Today the practice does two things. Web development: custom sites, WordPress builds, full-stack applications, and the ongoing care that comes after launch. And operations consulting: helping organizations work through the messy parts of running a business. Documentation, processes, data systems, compliance, and the kind of communications that keep boards and donors and executives in the loop.

I keep the client list small on purpose. Usually two or three active engagements at a time. I'd rather be the right partner for a handful of organizations than a passable vendor for a lot of them. Right now I'm the web and digital consultant for Compassion Community Care Center (C4) in Chattanooga, and selectively available for new work.

If you've made it this far, thanks for reading. The decision to hire someone like me is mostly a decision about who you want to actually be doing the work, and I'd want you to think hard about that part before reaching out.